Icm Poll Vinyl

But this gets even crazier.

Icm poll vinyl.

An icm poll shared with the bbc says 48 of people who bought vinyl last month have yet to play the record. The poll also found that 41 have a turntable they never use while 7. Some 7 of those surveyed said they didn t even own a turntable while a further 41 said they have one but don t use it. Approximately 16 of people buying vinyl records are aged 18 24 and 33 are aged 25 34.

Icm unlimited is the specialist social research and insight team at walnut unlimited. The behaviour is more common for people who use ad. Vinyl sales may be on the up but according to an icm poll almost half of people who bought a vinyl album last month have yet to listen to it. Of the 48 41 have a turntable but choose not to use it.

For thirty years we ve partnered with public bodies charities not for profit organisations think tanks universities and media organisations. An icm poll in april revealed that almost 50 of people who bought a vinyl album the previous month had yet to listen to it. Yet according to a bbc icm poll from last year 41 per cent of people who buy vinyl have a turntable but do not use it with 7 per cent of vinyl buyers not even owning a turntable. An icm poll shared with the bbc has found that half of consumers who buy a vinyl album have listened to it online first.

And of people who buy records the poll found 41 have a turntable they never use and 7 don t even own a record player. Half of consumers say they listened to an album online before buying a vinyl copy according to an icm poll shared exclusively with the bbc. Icm is a member of the british polling council and abides by its rules. We mix traditional and cutting edge methodologies and technologies to craft bespoke solutions.

Interviews were conducted across the country and the results have been weighted to the profile of all adults. Icm unlimited interviewed a representative online sample of 2 046 adults aged 18 between 16th 18th january 2019. 48 of people who actually buy vinyl don t even listen to the records according to just released stats.